Madison Avenue · Est. 1987

Jewelry made to be inherited.

Engagement rings, heirloom redesigns, and one-of-a-kind pieces, hand-finished in our atelier above the salon.

Book a private viewing
A diamond solitaire ring and a gold chain on black velvet under a spotlight

Three generations of goldsmiths

Aurelle was founded by Isabelle Moreau in 1987 and is now run by her granddaughter. The salon remains small and personal: one appointment at a time, champagne on arrival, and no pressure to buy.

Established
1987
Recycled gold
100%
Certified stones
GIA
Care
Lifetime

Aurelle

Collections

Every Aurelle piece is made in New York from recycled gold and traceable stones.

I

Engagement

Solitaires, halos, and three-stone rings with GIA-certified diamonds, designed with you over two or three visits.

From $4,800

II

Bespoke design

From a sketch on a napkin to a finished piece, made entirely by our goldsmiths.

III

Heirloom redesign

We reset inherited stones into something you will wear every day, keeping the story intact.

IV

High jewelry

Rare colored stones and statement pieces for once-in-a-lifetime moments.

  • Restoration

    Cleaning, re-tipping, and repair of fine and antique jewelry.

  • Appraisals

    Insurance and estate appraisals by a certified gemologist.

Made in New York

Every piece is cast, set, and polished in our own workshop.

Traceable stones

Diamonds and gems sourced with full chain-of-custody records.

Lifetime care

Complimentary cleaning, inspection, and resizing forever.

“They turned my grandmother's brooch into the ring I will wear for the rest of my life.”
Claire V.
“The proposal was perfect because the ring was perfect.”
Andrew M.

Visit the salon

Private viewings are about an hour. Tell us what you are dreaming of and we will prepare a selection.

760 Madison Avenue, New York, NY

(212) 555-0108

atelier@aurelle.com

Tuesday to Saturday
11 am to 7 pm
Private viewings
By appointment

Demo form · submissions are not sent

Aurelle

© 2026 · 760 Madison Avenue, New York, NY